A walk down the memory lane of Margit Brandt
Margit Brandt had an unusual and fantastic life - in many ways! Together with her husband, Erik Brandt, they experienced more than others even dream of
"It was now in the mid 1970s and we were more or less consciously slipping into an environment full of international celebrities. We met them on our many journeys to New York, but also on holidays to Barbados and St. Tropez. I had first visited the small French holiday town with Per Toft, my childhood friend, in the middle of the 60s, where we met Roger Vadim, BelMondo and Jean-Claude Brialy at the nightclub Chez Guillanne. In the evening we had been lying on the beach and suddenly Brigitte Bardot had come along and we had a great time jumping over a small fire on the beach." (Quotation from the book "Being Brandt - The story of Erik and Margit Brandt").
The couple understood the importance of marketing, and was closely involved with the public relations of their brands. They often featured themselves as models in their advertising campaigns, their clothing and personalities became inextricably woven together. They created a commercially successful identity: Who did not want to feel a little bit like Margit and Erik Brandt?
Margit Brandt's style was quite simple. She moved with the spirit of the times, through the mini-skirt, midi and maxi, always with distinctive details that constantly changed.
It seemed only natural that Margit and Erik began orienting themselves overseas. By 1970, through a series of licensing agreements, they had launched branches of their boutiques through to an international market: Hong Kong, Japan, Switzerland, and especially across the United States.
The last two decades Margit Brandt was also engaged in other unique assignments, particularly in the USA and Japan. But also in Denmark where she twice designed the official uniforms for the Danish Olympic team as well as the new gala uniforms for the Royal Danish Air Force.
