Margit Brandt

Background

The Margit Brandt story began in Paris in the early 1960's where she, as a ambitious new design graduate, went in search for challenges. In the capital of fashion, she was lucky to achieve an apprenticeship with the grand master of sophistication and elegance, Pierre Balmain.

Margit Brandt's innovative approach to fashion and her confident style soon won her recognition and brought her another rewarding career opportunity. This time with the couture designer, Louis Féraud, who was the favoured design house of the Parisian elite at that time.

Having worked for the masters of fashion, Margit Brandt felt it was time to fuel her personal ambitions and decided to realize her dream of having her own brand together with her business partner and husband, Erik Brandt.

Margit Brandt introduced her first collection under the label B-age at the Copenhagen Fashion Fair in 1965. The design was unprecedentedly short and close-fitted and very different from what other designers were presenting. Nevertheless, the collection immediately grabbed the consumers' interest; especially of the otherwise neglected age group between teenagers and "genteel" ladies. Thus, B-age became the reference point of fashion for a whole generation of young women in Scandinavia.

The international fashion scene soon eyed the trendsetting designs of Margit Brandt and created a demand that opened the doors to the most fashionable and popular stores around the world, including the large department stores such as Harrods, Selfridges, Bendels, Saks, Bloomingdales, etc. A wide network of own label stores soon followed in cities such as Paris, Barcelona, Tokyo and San Francisco as well as in New York and London.

Throughout the 1960's, 1970's and 1980's, Margit Brandt was a renowned global fashion brand. And although Margit Brandt was primarily famous for her trendsetting woman's fashion, she also designed and produced lingerie, swimwear, children's wear, jewellery, home wear, furniture, cosmetics and fashion watches.

Moreover, the last two decades Margit Brandt was also engaged in other unique assignments, particularly in the USA and Japan. But also in Denmark where she twice designed the official uniforms for the Danish Olympic team as well as the new gala uniforms for the Royal Danish Air Force.

With Love... Margit Brandt, Copenhagen

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